Director of Growth Marketing, UK

<h3><strong>Not all heroes wear capes — but plenty of them use toilet paper</strong></h3> <p>Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!</p> <h3><strong>Funny name, serious business</strong></h3> <p>We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.</p> <p>We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.</p> <h3><strong>A bit about the role</strong></h3> <p>You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business. You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.</p> <p>As Director of Growth, you will:</p> <ul> <li>Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.</li> <li>Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.</li> <li>Own the UK DTC new customer forecast and the monthly performance budget allocation.</li> <li>Identify and scale new local channels and partnerships to drive incremental growth.</li> <li>Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.</li> </ul> <h3><strong>Let’s talk about you</strong></h3> <p>You are a Leader in our Role Family and are expected to coach our values.  As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships &amp; Influencers Manager.</p> <p><strong>In this role, we expect you to:</strong></p> <ul> <li>Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.</li> <li>Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.</li> <li>Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.</li> <li>Pivot budget and strategy based on real-time performance data to drive incremental customer growth.</li> </ul> <p><strong>Metrics that matter:</strong></p> <ul> <li>UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.</li> <li>Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.</li> <li>Team Performance &amp; Engagement: Achievement of engagement scores and completion of performance rituals.</li> </ul> <p><strong>You give a crap</strong></p> <p><span>Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!</span></p> <h3><strong>Why should you work with us?</strong></h3> <p><span>First off,</span><a href="https://www.bcorporation.net/en-us/find-a-b-corp/company/who-gives-a-crap"><span> </span><span>as a certified B Corp™</span></a><span>, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in </span><em><span>very</span></em><span> good company with other </span><em><span>exceptional</span></em><span> B Corps around the world.</span></p> <p><span>We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world,</span><strong> </strong><span>generous paid leave</span><span>, tailored learning and development opportunities, and free toilet paper (yes, you read that right).</span><span><br/></span><span><br/></span><span>Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, </span>we <span>couldn’t be more proud of that.</span></p> <h3><strong>Have you made it this far?</strong></h3> <p><span>If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all. </span></p>