Deputy Manager, International Leisure (Americas, Europe & Oceania)

The Singapore Public Service

SDC Office, Singapore

<p><b>[What the role is]</b></p>As a Deputy Manager, International Leisure, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.<br/>You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.<p></p><p><b>[What you will be working on]</b></p><ul><li><p>Support the Unit Head in executing strategies to achieve visitorship and revenue growth</p></li><li><p>Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets</p></li><li><p>Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination</p></li><li><p>Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives</p></li><li><p>Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)</p></li><li><p>Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal</p></li><li><p>Organise and participate in industry trade shows, travel functions and business events</p></li><li><p>Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)</p></li><li><p>Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets</p></li><li><p>Prepare and deliver presentations on Sentosa’s products and services</p></li><li><p>Prepare business papers, trip reports and presentations</p></li><li><p>Present effectively to senior management and large audiences</p></li><li><p>Strengthen product marketing presence to increase awareness and visibility</p></li><li><p>Prepare contracts and proposals to formalise agreements with clients</p></li><li><p>Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities</p></li><li><p>Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance</p></li><li><p>Develop and implement quarterly action plans aligned with market insights and long-term strategies</p></li><li><p>Utilise relevant systems and tools to track, manage and follow up on accounts proactively</p></li><li><p>Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports.</p></li></ul><p></p><p><b>[What we are looking for]</b></p><ul><li><p>Degree in Sales, Marketing or Business Administration</p></li><li><p>Minimally 5 years’ experience in a related tourism or travel industry, with a proven sales track record</p></li><li><p>Experience in preparing proposal of itinerary for leisure travel and group contracts</p></li><li><p>Strong organisational skills with excellent follow-up ability</p></li><li><p>Numerate with strong analytical capabilities</p></li><li><p>Excellent communication and interpersonal skills (both written and spoken English and Chinese)</p></li><li><p>Strong analytical skills to interpret business indicators and competitive trends</p></li><li><p>Proven ability to work both independently and as part of a team</p></li><li><p>Ability to travel and work on weekends and public holidays where required</p></li><li><p>Positive attitude, self-motivated and results-driven</p></li></ul>

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