Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate’s fastest-moving asset classes. They are seeking a corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm’s corporate brand presence. The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.

<h3>Responsibilities</h3> <ul>

<li> Develop and execute strategic marketing plans and annual budgets for each community within the portfolio </li> <li> Manage all property-level social media platforms, including content creation, scheduling, and audience engagement </li> <li> Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting </li> <li> Execute email and text marketing campaigns aligned with critical leasing milestones </li> <li> Monitor and manage online reputation across platforms such as Google and ApartmentRatings </li> <li> Coordinate resident events and engagement initiatives that support retention and renewals </li> <li> Build partnerships with local businesses, campus organizations, and student influencers </li> <li> Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content </li> <li> Train and mentor onsite marketing and leasing teams across the portfolio </li> <li> Manage the corporate website, social media presence, and investor-facing marketing materials </li>

</ul> <h3>Qualifications</h3> <ul>

<li> Bachelor’s degree in Marketing, Communications, or related field </li> <li> Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate </li> <li> Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms </li> <li> Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels </li> <li> Proficiency in Microsoft Office Suite </li> <li> Exceptional communication, organizational, and project management skills </li> <li> Ability to manage multiple priorities and deadlines in a fast-paced environment </li> <li> Willingness to travel to properties during peak leasing and turn periods </li> <li> Team-oriented mindset with a proactive, hands-on approach </li>

</ul>

<ul> <li> Health, Dental, and Vision Insurance </li> <li> 10 days PTO/Vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days </li> <li> Paid major Federal holidays </li> </ul>

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